# Travis Rea **Principal Product Designer | GenAI · Enterprise UX · Complex Workflows** Bend / Sisters, OR · Open to Boise, Bend (onsite or hybrid), and Remote (503) 507-1087 · travis@travisrea.com · https://travisrea.com --- ## Professional summary Principal Product Designer with 8+ years delivering enterprise product experiences in regulated healthcare. One of two founding members of Ayin’s **AI Accelerator Team**, where I help stand up the practice, lead design for GenAI-powered workflows, prove organizational priorities through **AI-assisted prototyping and rapid validation**, and enable cross-functional teams to build with **Claude Code and LLMs**. Shipped products spanning **AI claims adjudication**, **enterprise case management (Ayin Iris — $250K+ annual savings)**, **Ayin Wiki** (AWS Bedrock / MCP) paired with an **LLM-ready design system** so new builds start aligned to internal and external product UI, and internal AI tooling for report generation and regulatory guidance monitoring. Deep background in **complex multi-stakeholder workflows**, design systems, user research, and accessibility-minded enterprise UX. US Air Force veteran. --- ## Skills **GenAI & AI product** Claude Code · AI-assisted prototyping & validation · GenAI / LLM product UX · Agentic workflows · Prompt patterns · Design-to-code · LLM-ready design systems · AI enablement · Human-in-the-loop · AWS Bedrock · MCP · RAG / knowledge systems **Enterprise product design** Complex workflow design · Claims & authorization operations · Information architecture · Interaction design · Journey mapping · Case management / ticket workflows · PHI-aware & security-conscious UX · Wireframes · High-fidelity UI · Prototyping **Research, systems & delivery** User research · Usability testing · SME / stakeholder collaboration · Design critique · Design systems · Figma · Accessibility (WCAG) · Cross-functional leadership · Agile / Scrum **Tools** Figma · Claude Code · AWS Bedrock · Axure RP · Affinity · Adobe Creative Suite · HTML/CSS --- ## Experience ### Ayin Health Solutions *Enterprise healthcare SaaS — multi-tenant platform for health plans and provider operations* **Principal Product Designer** · Mar 2023 – Present · *Co-founder, AI Accelerator Team* **Senior Product Designer** · Nov 2017 – Mar 2023 #### Principal Product Designer · Co-founder, AI Accelerator Team - Co-founded the AI Accelerator Team (one of two founding members): defined charter, practice, and how the org proves GenAI priorities from concept → validated prototype → production-minded product. - Own design for GenAI and AI-workflow initiatives using AI-assisted design, prototyping, and rapid iteration. - Designed and proved out an **AI Claims Adjudication engine**—GenAI-assisted claims decisioning workflows for plan operations. - Designed and shipped **Ayin Iris**, a live enterprise inquiry and case-management platform: in-product claim inquiries and operational questions route into a ticket workflow for claims analysts to triage, respond, resolve, and close, with role-based secured PHI access tied to Claims, Authorizations, and related entities. Delivers **$250K+ in annual organizational savings**. - Built **Ayin Wiki**, an internal knowledge product using Karpathy-style LLM wiki foundations on **AWS Bedrock**—users upload raw content; the system produces a structured wiki available via authenticated web access and **MCP server** for agent/tool integration. - Converted the organization **Figma design system for LLM consumption** and combined it with Ayin Wiki so teams can **start a project with design tokens, components, and patterns available immediately**—keeping AI-assisted and human-built work **aligned with internal and external product UI**. - Enable internal teams to design and ship their own AI-assisted tooling, including a **self-serve report generation** application and a tool that monitors **OHA and government sources** for current regulatory guidance and rules—providing design guidance and Claude Code / LLM coaching from idea through working prototype. - Partner with product, engineering, and operations on tradeoffs in a regulated environment (edge cases, safe defaults, human-in-the-loop, permissions); elevate craft standards through critique and design guidance. #### Selected product impact (Senior → Principal) - Led end-to-end redesign of **pre-authorization and referral submission**—user research with provider offices and health-plan partners, information architecture segmentation (Care Types), and guided submission patterns—**reducing submission errors by 90%** and decreasing plan-side rework. - Designed **care management** experiences with external subject-matter experts: multi-party journeys for enrollment, care plans, and monitoring. - Designed **universal survey/assessment** and **configuration** interfaces for data-dense, multi-purpose enterprise administration. - Established and deployed a comprehensive **Figma design system**, improving collaboration velocity with Agile engineering teams. - Directed rebrand (PHTECH → Ayin); designed and developed the company website. ### Product Designer — SIX CRM Feb 2016 – Nov 2017 - Designed multi-tenant B2B subscription e-commerce and CRM workflows in a fast-paced startup environment. - Delivered design system, rapid prototypes, stakeholder alignment, and usability testing; product was **acquired by a competitor**. ### Dedicated Crew Chief — United States Air Force Apr 2004 – Apr 2010 - Supervised and mentored teams responsible for mission-critical aircraft systems; ensured safety, reliability, and operational readiness in high-stakes environments. --- ## Education **Associate of Computer Science — Web Design & Interactive Media** The Art Institute of Pittsburgh · 3.87 GPA, Dean’s List --- ## Selected work | Initiative | Outcome | |------------|---------| | **Ayin Iris** | Enterprise case management; secured PHI; **$250K+ / year** savings | | **AI Claims Adjudication** | GenAI-assisted claims decisioning — design & prove-out | | **Ayin Wiki + LLM design system** | Bedrock wiki + MCP; Figma system packaged for LLMs so new work matches product UI | | **Team enablement** | Report generation; OHA/gov guidance monitoring; Claude Code coaching | | **Pre-auth / referral redesign** | **90%** reduction in submission errors | Portfolio: https://travisrea.com/portfolio