Travis Rea
Principal Product Designer · GenAI · Enterprise UX · Complex Workflows
Open to Boise, Bend (onsite or hybrid), and Remote
503-507-1087
[email protected]
travisrea.com
Professional summary
Principal Product Designer with 8+ years delivering enterprise product experiences in regulated healthcare. One of two founding members of Ayin’s AI Accelerator Team, leading design for GenAI-powered workflows, proving organizational priorities through AI-assisted prototyping and rapid validation, and enabling teams to build with Claude Code and LLMs. Shipped products including AI claims adjudication, Ayin Iris (enterprise case management with secured PHI; $250K+ annual savings), Ayin Wiki (AWS Bedrock / MCP) paired with an LLM-ready design system so new builds start aligned to product UI, and internal AI tooling for report generation and regulatory guidance monitoring. Deep experience in complex multi-stakeholder workflows, design systems, research, and enterprise UX. US Air Force veteran.
Skills
GenAI & AI product: Claude Code, AI-assisted prototyping & validation, GenAI/LLM product UX, agentic workflows, design-to-code, LLM-ready design systems, AI enablement, human-in-the-loop, AWS Bedrock, MCP, RAG / knowledge systems
Enterprise product design: Complex workflows, claims & authorizations, information architecture, interaction design, journey mapping, case management, PHI-aware / security-conscious UX, wireframes, prototyping
Research, systems & delivery: User research, usability testing, SME collaboration, design critique, design systems, Figma, accessibility (WCAG), cross-functional leadership, Agile/Scrum
Tools: Figma, Claude Code, AWS Bedrock, Axure RP, Affinity, Adobe Creative Suite, HTML/CSS
Experience
Ayin Health Solutions
Enterprise healthcare SaaS — multi-tenant platform for health plans and provider operations
Principal Product Designer · Mar 2023 – Present · Co-founder, AI Accelerator Team
Senior Product Designer · Nov 2017 – Mar 2023
Principal Product Designer · Co-founder, AI Accelerator Team
- Co-founded the AI Accelerator Team (one of two founding members): defined charter, practice, and how the org proves GenAI priorities from concept → validated prototype → production-minded product.
- Lead design for GenAI and AI-workflow initiatives via AI-assisted design, prototyping, and rapid iteration.
- Designed and proved out an AI Claims Adjudication engine for GenAI-assisted claims decisioning in plan operations.
- Designed Ayin Iris, an enterprise inquiry and case-management platform: in-product claim inquiries and operational questions route into a ticket workflow for claims analysts to triage, respond, resolve, and close—with role-based secured PHI access for Claims, Authorizations, and related entities. Delivers $250K+ in annual organizational savings.
- Built Ayin Wiki on Karpathy-style LLM wiki foundations and AWS Bedrock: raw uploads → structured knowledge base; access via authenticated web login and MCP server for agent/tool integration.
- Converted the organization Figma design system for LLM consumption and paired it with Ayin Wiki so teams can start projects with design tokens, components, and patterns available immediately—keeping AI-assisted and human-built work aligned with internal and external product UI.
- Enable internal teams to ship AI-assisted tooling—including self-serve report generation and a monitor for OHA and government sources for current regulatory guidance—with design guidance and Claude Code / LLM coaching from idea through prototype.
- Partner with product, engineering, and operations on regulated-domain tradeoffs (safe defaults, human-in-the-loop, permissions); elevate craft standards through critique and design guidance.
Selected product impact (Senior → Principal)
- Led end-to-end redesign of pre-authorization and referral submission with provider and health-plan research—IA segmentation and guided flows that reduced submission errors by 90% and cut plan-side rework.
- Designed care management with external SMEs; universal survey/assessment and configuration UIs for data-dense enterprise admin.
- Established a comprehensive Figma design system; directed rebrand (PHTECH → Ayin) and designed/developed the company website.
Product Designer — SIX CRM
Feb 2016 – Nov 2017
- Designed multi-tenant B2B subscription e-commerce and CRM workflows; design system, rapid prototypes, usability testing.
- Close partnership with engineering and stakeholders; product acquired by a competitor.
Dedicated Crew Chief — United States Air Force
Apr 2004 – Apr 2010
- Supervised and mentored teams on mission-critical aircraft systems; safety, reliability, and readiness in high-stakes environments.
Education
Associate of Computer Science — Web Design & Interactive Media
The Art Institute of Pittsburgh · 3.87 GPA, Dean’s List
Impact snapshot
| Initiative | Result |
|---|---|
| Ayin Iris | Enterprise case management with secured PHI; $250K+ / year savings |
| AI Claims Adjudication | GenAI-assisted claims decisioning — design and prove-out |
| Ayin Wiki + LLM design system | Bedrock wiki + MCP; Figma system packaged for LLMs so new work matches product UI |
| Team enablement | Report generation; OHA/gov guidance monitoring; Claude Code coaching |
| Pre-auth / referral | 90% reduction in submission errors |
Portfolio: travisrea.com/portfolio